The five branded residential schemes compared here use their brands in very different ways. At AIDA, the Trump International Hotel residences are furnished homes that can go into hotel management, Marriott Residences are furnished apartments operated by Marriott under licence, and the Azure villas carry FENDI Casa interiors. At Yiti's marina, Nikki Beach Residences are serviced homes with two tiers of branding. At Al Mouj, Vistal by Victoria Swarovski is a design collaboration with no hotel operator.
Starting prices run from about OMR 103,000 to more than OMR 1.5 million. All five are off-plan or under construction.
| Scheme | What the brand does | Homes | From | Completion |
|---|---|---|---|---|
| Marriott Residences, AIDA | Marriott operates and brands the apartments under licence | 224 furnished one- to three-bedroom apartments | About OMR 103,000 | Currently shown as September 2029 |
| Trump International Hotel residences, AIDA | Trump name under licence. Homes can be placed in hotel management | Furnished one- to three-bedroom residences beside a 140-key hotel | About OMR 130,000 | December 2028 |
| Vistal by Victoria Swarovski, Al Mouj | Design collaboration only | 213 apartments, chalets, duplexes and sky villas | OMR 140,000 before VAT | Expected Q4 2029 |
| Nikki Beach Residences at The Arc, Yiti | Serviced residences. Full Branding in Onda, Light Branding in Oria and Opal | 132 two- to four-bedroom homes | OMR 423,883 before VAT | Ask for the date for the specific home |
| Azure Oceanfront Villas by FENDI Casa, AIDA | FENDI Casa interiors and branded fitted joinery | 19 four- and five-bedroom villas | OMR 1,505,700 | December 2028 |
Marriott and Trump prices are converted from GBP guide prices dated 25 June 2026, at OMR 0.49 to the pound. Azure is dated 23 July 2026, Vistal 1 September 2026 and Nikki Beach September 2026.
What a branded residence is
A branded residence is a home you own that carries the name of a hotel group or design house. The brand may run the building, set the interior design, or only license its name. What you pay extra for is a service standard and a recognised name. What it costs is a higher purchase price and, where there are services, a higher service charge.
Ask of each scheme which role the brand plays and how long the agreement runs. Our branded residences guide covers the model in more depth.
How Oman compares with the rest of the Gulf
The group's Gulf Branded Residences Index, with a snapshot date of 27 July 2026, classes Oman as "operator-led". Named schemes can be verified: the Mandarin Oriental and St. Regis residences in Muscat, and the Marriott and Trump residences at AIDA. What does not exist is a market-wide series for stock, sales or price premium.
Dubai is the contrast. CBRE's 2025 review counted 18,500 completed branded units there and calculated an average premium of 64% over non-branded peers. No such figure is published for Oman, so you cannot assume a branded home here will resell at a premium. The contract and the charges for the specific scheme have to carry the decision.
The five schemes
Trump International Hotel residences, AIDA
The Trump International Hotel, Oman is the cliff-top resort at the centre of AIDA: a 140-key five-star hotel with one- to three-bedroom residences of roughly 43 to 138 sq m. Homes are delivered furnished so that an owner can place them in the hotel's management programme. The developer is Dar Global, a London-listed company, working with OMRAN. The Trump Organization licenses its name and manages the golf. It is not the developer. The opening date is December 2028.
Marriott Residences, AIDA
Marriott Residences is 224 apartments in two towers of seven and nine storeys, designed by Kerry Hill Architects, with indicative sizes of about 60, 94 and 194 sq m. Homes are delivered furnished, and buyers get two years of Marriott Bonvoy Platinum Elite status. The developer currently shows completion as September 2029, against an original target of 2027.
Azure Oceanfront Villas by FENDI Casa, AIDA
Azure is a gated enclave of 19 villas on a clifftop roughly 130 metres above the sea. Four-bedroom villas have 334.60 sq m of built-up area and start at OMR 1,505,700. Five-bedroom villas have 407 sq m and start at OMR 1,831,500. FENDI Casa's role is the fixed interior: branded kitchen cabinetry and wardrobes within a set palette of finishes. Loose furniture and lighting depend on the inclusions schedule, and the fact sheet lists the pool and landscaping only as a provision, so confirm what is built for you. Half the price falls due on completion in December 2028. The estimated service charge is OMR 4 per sq m of plot area.
Nikki Beach Residences at The Arc, Yiti
Nikki Beach Residences is 132 serviced homes beside the marina at The Sustainable City - Yiti, in three collections. Full Branding applies to Onda only. Oria and Opal have Light Branding, with a different schedule of owner benefits. The cheapest home on the list is a two-bedroom in Opal at OMR 423,883, and four-bedroom penthouses start at OMR 1,891,700. Planned services include 24-hour concierge, a residents' lounge and pool, and marina access with valet.
Vistal by Victoria Swarovski, Al Mouj
Vistal is a beachfront building by LEO Developments. Victoria Swarovski is the design collaborator. There is no hotel operating agreement: the concierge, valet and housekeeping in the plan are building services.
Ownership and residency
AIDA and Al Mouj are Integrated Tourism Complexes, where non-Omani buyers can purchase freehold, subject to title checks on the specific home. For The Arc, ask the developer to confirm the ownership route and title in writing.
Golden Residency starts from OMR 200,000 for a completed home in an Integrated Tourism Complex with a title deed issued. Several of these homes are priced above that level, but none is complete. Until a unit is registered, an off-plan buyer relies on the renewable property visa of 6 to 12 months. See the residency guide.
One tax point is specific to hotel-linked homes. The Tax Authority's VAT guide excludes hotel and serviced-apartment uses from its definition of residential property, so confirm the approved use and the VAT treatment of the unit.
What the brand costs you
Three things decide whether the brand is worth it. The first is the service charge and what it covers. The second is the management or rental programme: its fees, how often you can use your own home, and who bears an empty month. The third is the licence itself: how long it runs and what happens to the name if it ends.
Demand from visitors is not a given. Oman's three- to five-star hotels recorded 11.9% fewer guests between January and July 2026, according to the national statistics centre. Property values and rents can fall as well as rise, and off-plan projects can be delayed.
The bottom line
- Marriott and Trump residences at AIDA are furnished and hotel-linked, from about OMR 103,000 and OMR 130,000.
- Azure by FENDI Casa is 19 villas from OMR 1,505,700, with the brand limited to the fixed interiors.
- Nikki Beach Residences start at OMR 423,883, with fuller brand benefits in Onda than in Oria or Opal.
- Vistal is a Swarovski design collaboration at Al Mouj from OMR 140,000, with no hotel operator.
- Oman publishes no branded price premium, so judge each scheme on its own contract and charges.
What to check before you reserve
- The brand licence or management agreement: its length, and what happens to the name if it ends.
- The service charge budget and exactly what it covers.
- The terms of any hotel management or rental programme, including fees and your own use.
- What is included in the price: furniture, pool, landscaping.
- The handover date in the sale and purchase agreement, and the remedy for delay.
Frequently asked questions
Which branded residences are for sale in Oman?
The five compared here are the Trump International Hotel residences, Marriott Residences and Azure by FENDI Casa at AIDA, Nikki Beach Residences at The Arc in Yiti, and Vistal by Victoria Swarovski at Al Mouj.
Do branded residences in Oman sell at a premium?
There is no published figure for Oman. CBRE measured an average premium of 64% in Dubai in 2025, but that is a different and far deeper market, and a market average is not an expected return.
Is the Trump Organization the developer at AIDA?
No. Dar Global develops AIDA with OMRAN. The Trump Organization licenses the brand and manages the golf.
